EDUCATORS

Empower Your Teaching with TAR

Transformative Advertising Research (TAR) equips educators with a framework and an approach to enhance teaching, foster critical thinking, and inspire innovation in advertising.

TAR helps integrate contemporary advertising and organizational theories into curricula, encouraging students to explore ethical implications and develop socially responsible strategies.

TAR ensures that educators can connect classroom learning with a multi-stakeholder approach and real-world perspectives, preparing students to be thoughtful and socially responsible advertising and marketing professionals.

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Resources and Tools for Educators

  • SeeHer and the Association of National Advertisers: In partnership with the ANA, SeeHer is a coalition representing over 7,000 brands in the advertising industry dedicated to eliminating gender bias. Learn more about best practices for the accurate portrayals and representation of women and girls.

    shEqual: Learn more about shEqual and the coordinated efforts regarding gender equality and the advertising industry in Australia. Read about some the shEqual project findings.

    Geena Davis Institute for Gender in Media: A research organization dedicated to thought leadership and increased representation across media and entertainment. Learn more about their research and insights.

    Unstereotype Alliance: Convened by UN Women, this alliance is an action platform dedicated to eradicating stereotypes in advertising. Read their reports and explore their resources.

    The Representation Project: works to ensure equity in media and advertising through advocacy and research. Explore our participation in their Healthy Masculinities series, where Dr. Linda Tuncay Zayer discusses marketing's role in shaping perceptions of manhood. Watch her interview here.

    Association of National Advertisers Global Day of Learning: Discussion of some of the pressing issues around gender equity & advertising and the SeeHer Education initiative, an open-access program blending gender and marketing studies to combat gender bias and foster equality. Watch here for more insights.

    Transformative Advertising Research Teaching Tool with visuals, which include updated TAR framework and TAR pedagogical tool.

  • The Association of National Advertisers Educational Foundation and SeeHer offer a free, online gender equity in advertising certificate. Register here for the course and access to instructor support materials.

    Learn more about SeeHer Education here and read more on the background of the certificate here.

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