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Join Our Transformative Advertising Research Community
Transformative Advertising Research (TAR) focuses on advancing advertising practices that enhance individual, institutional, and societal well-being. By exploring the intersections of advertising and societal impacts, TAR aims to create ethical and impactful advertising strategies.
We invite researchers to join our community and contribute to this vital work, driving innovative solutions and fostering positive change within the advertising ecosystem. Collaborate with us to make a meaningful difference in the field and beyond.
See the Research That is Happening Around the Globe Using the Transformative Advertising Research Perspective and Framework
Transformative Advertising Research: Driving Positive Social Change and Well-Being
edited by Dr. Linda Tuncay Zayer
This book brings together advertising and marketing scholars from across the globe—researchers who are leaders in their field to discuss areas such as AI ethics, brand activism, inclusive representation, among others. Chapters explore both theoretical and practical examples of advertising being leveraged for societal improvement.
Included in the book are also practical cases and pedagogical tools that can be used by faculty to engage the next generation of advertisers and markers in the pursuing transformative outcomes in advertising.
“Transformative Advertising Research is a new field focused on the role of advertising in fostering positive social change. This pioneering book defines the field by bringing together leading scholars doing cutting-edge research. This is a must-read book for anyone who wants to understand the nexus of advertising and wellbeing.”
– Julie L. Ozanne, Professor, University of Melbourne, Australia
“This book, edited by Linda Tuncay Zayer, includes perspectives from leaders in Transformative Advertising Research, a field that has entered a consequential era. It summarizes the latest knowledge on consumer well-being, sustainability, ethics, and other areas and provides a roadmap for conducting impactful advertising research. I highly recommend it.”
– Charles R. Taylor, Professor, Villanova University, USA & Editor-in-Chief, International Journal of Advertising
“This timely and thought-provoking volume provides a much-needed expansion of our understanding of how well-being outcomes can be fostered through the institution of advertising. It is a wonderful resource that will support future research and advertising practices that are beneficial at individual, community, and societal levels.”
– Eileen Fischer, Professor, York University, Canada
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